Auflistung nach Autor/Autorin "Piller, Frank"
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From Mass Customization to Collaborative Customer Co-Design
(2004)Proceedings of the European Conference on Information Systems (ECIS 2004)Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. ...04B - Beitrag Konferenzschrift -
Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design
(2003)Proceedings of the 3rd Annual Conference on "Managing through variety: The European style?"The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial ...04B - Beitrag Konferenzschrift -
Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities
(2005)Journal of Computer-Mediated CommunicationThe idea of integrating users into a co-design process as part of a mass customization strategy is a promising approach for companies being forced to react to the growing individualization of demand. Compared to the rather ...01 - Zeitschriftenartikel, Journalartikel oder Magazin
