Auflistung nach Autor/in "Möslein, Kathrin"
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Communities and Personalization for Individual Products.
Koch, Michael; Möslein, Kathrin; Schubert, Petra (2002-01-01)The use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities ... -
From Mass Customization to Collaborative Customer Co-Design.
Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, Kathrin (2004-01-01)Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. ... -
Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design.
Piller, Frank; Koch, Michael; Möslein, Kathrin; Schubert, Petra (2003-01-01)The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial ... -
Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities.
Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, Kathrin (2005-01-01)Reference: http://jcmc.indiana.edu/vol10/issue4/piller.html.The idea of integrating users into a co-design process as part of a mass customization strategy is a promising approach for companies being forced to react to the ...