• Communities and Personalization for Individual Products. 

      Koch, Michael; Möslein, Kathrin; Schubert, Petra (2002-01-01)
      The use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities ...
    • From Mass Customization to Collaborative Customer Co-Design. 

      Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, Kathrin (2004-01-01)
      Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. ...
    • Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design. 

      Piller, Frank; Koch, Michael; Möslein, Kathrin; Schubert, Petra (2003-01-01)
      The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial ...
    • Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities. 

      Piller, Frank; Schubert, Petra; Koch, Michael; Möslein, Kathrin (2005-01-01)
      Reference: http://jcmc.indiana.edu/vol10/issue4/piller.html.The idea of integrating users into a co-design process as part of a mass customization strategy is a promising approach for companies being forced to react to the ...