Auflistung nach Autor/Autorin "Möslein, Kathrin"
Anzeige der Einträge 1-4 von 4
-
Communities and Personalization for Individual Products
(2002)Proceedings of British Academy of Management Annual ConferenceThe use of electronic media for economic transactions adds a new potential to the vendor-buyer relationship. It gives the customer a voice, an input channel from which he or she can participate in a number of activities ...04B - Beitrag Konferenzschrift -
From Mass Customization to Collaborative Customer Co-Design
(2004)Proceedings of the European Conference on Information Systems (ECIS 2004)Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. ...04B - Beitrag Konferenzschrift -
Managing High Variety: How to Overcome the Mass Confusion Phenomenon of Customer Co-Design
(2003)Proceedings of the 3rd Annual Conference on "Managing through variety: The European style?"The idea of integrating users into the design and production process is a promising strategy for companies being forced to react to the growing individualization of demand. While there is a huge amount of managerial ...04B - Beitrag Konferenzschrift -
Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities
(2005)Journal of Computer-Mediated CommunicationThe idea of integrating users into a co-design process as part of a mass customization strategy is a promising approach for companies being forced to react to the growing individualization of demand. Compared to the rather ...01 - Zeitschriftenartikel, Journalartikel oder Magazin
