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Psychological Distance in German and English Brand Language of Eight International Brands
(Zurich University of Applied Sciences ZHAW & University of Zurich at http://ceur-ws.org, 2020)
SwissText Konvens 2020
Language offers additional insights to sentiment and content. The same content can be described with psychologically close or distant language. According to the Construal-Level Theory (Trope & Liberman, 2010), psychological ...
04B - Beitrag Konferenzschrift
Grass roots of occupational change: Understanding mobility in vocational careers
Journal of Vocational Behavior
Most prior research on career mobility has focused on people changing jobs and organizations. We know little about processes involved in individuals changing occupations, although these changes cause high individual, ...
01A - Beitrag in wissenschaftlicher Zeitschrift