Suche
Anzeige der Einträge 1-1 von 1
Psychological Distance in German and English Brand Language of Eight International Brands
(Zurich University of Applied Sciences ZHAW & University of Zurich at http://ceur-ws.org, 2020)
SwissText Konvens 2020
Language offers additional insights to sentiment and content. The same content can be described with psychologically
close or distant language. According to the Construal-Level Theory (Trope & Liberman, 2010), psychological ...
04B - Beitrag Konferenzschrift