Auflistung Institut für Marktangebote und Konsumentscheidungen Nach Thema "psychological distance"

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    • Psychological Distance in German and English Brand Language of Eight International Brands 

      Griesser, Simone (2020)
      SwissText Konvens 2020
      Language offers additional insights to sentiment and content. The same content can be described with psychologically close or distant language. According to the Construal-Level Theory (Trope & Liberman, 2010), psychological ...
      04B - Beitrag Konferenzschrift

    • Psychological Distance of Brand Associations 

      Griesser, Simone E; Wang, Qing; Hills, Thomas T. (2019-07-06)
      The language consumers use to address brands can be psychologically close or distant. An example of psychologically distant language is a consumer tweeting to YSL “nail polish looks so lush love to do a review for it”. ...
      06 - Präsentation