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dc.contributor.advisorDomenghino, Michael
dc.contributor.authorGerber, Nathalie
dc.contributor.otherFirma: Confidential| Kontakt: Michael Paulus| PLZ/ Ort: Laufenburg
dc.date.accessioned2015-09-02T07:28:44Z
dc.date.available2015-09-02T07:28:44Z
dc.date.issued2013
dc.identifier.urihttp://hdl.handle.net/11654/4327
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-2262
dc.description.abstractThe phenomenon of globalization is omnipresent, and many companies are changing the way they are doing business sooner or later as industry competition increases to an international level. How can a firm upgrade its competitive advantage in order to succeed in the globale market? (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectIndustry
dc.subjectcompetition
dc.subjectclusters
dc.subjectconsulting
dc.subjectIT
dc.subjectservices
dc.subjectoutsourcing
dc.subjectsoftware
dc.subjectengineering
dc.subjectcompetitiveness
dc.subjectadvantage
dc.subjectmicroeconomics
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc647 - Management öffentliche Verwaltung
dc.titlePossible Ways to Upgrade a Company's Competitive Advantage in the Industry of IT Professional Services
dc.type11 - Studentische Arbeit
dc.audienceSonstige
fhnw.StudentsWorkTypeBachelor
fhnw.publicationStateUnveröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereYes
fhnw.ConfidentLevelStaff
fhnw.leadThe phenomenon of globalization is omnipresent, and many companies are changing the way they are doing business sooner or later as industry competition increases to an international level. How can a firm upgrade its competitive advantage in order to succeed in the globale market?
fhnw.initialPositionThis thesis was done for a client of the IT professional services industry. Related industries include the sectors of business services, consulting, IT, outsourcing, and software. The firm is based in Switzerland and has started to expand its services into other European markets with the long-term goal of establishing itself among the global leaders in this industry. In order to stay successful during and after the expansion, possible ways on how to upgrade its competitive advantage should be suggested and possible opportunities and threats indicated.
fhnw.procedureFirst, an internal analysis of the company showed its current strengths and weaknesses. Furthermore, secondary research was done to find out trends that may have an influence on the IT professional services industry and related industries. The industry has then been analyzed by applying Porter's five forces model. Desk research on existing competitors, barriers to entry, possible substitutes, as well as buyers and suppliers was done in order to get an idea on how strong each force currently affects the profitability of the industry and how companies could react to threats and opportunities.
fhnw.resultsResearch has shown that important trends are on the one hand the increase popularity of Software-as-a-Service (SaaS) and cloud computing, and on the other hand the need for hardware to become more intelligent (e.g. smart homes, smart fridges, robots). When looking at the industry of IT professional services, SaaS and could computing might be perceived as substitutes as long as they are not yet integrated in the service portfolio of a firm. Up to now, insourcing represents the biggest substitute to buying IT services externally. The threat of substitution is assumed to have a moderate high impact on industry profitability. Even though the industry contains lots of competitors, from small firms up to the global market share leaders, the impact on the profitability on the industry is rather neutral as the industry is still growing and the rivals are focusing on differentiation rather than on a low price strategy. A rather important finding on the industry analysis is that supplies, in this case skilled workers for the sectors of IT consulting and engineering, are getting rare, especially in Western Europe. Recommendations are confidential and therefore not shown here.
fhnw.IsStudentsWorkYes


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