European Market Research
Type
11 - Studentische Arbeit
Primary target group
Sonstige
Created while belonging to FHNW?
Yes
Zusammenfassung
A holistic European market research approach combines multiple models and frameworks for assessing a firm s position in its internal and external ecosystem. Cluster research, the correct selection of metrics and leading indicators are pertinent for choosing the right markets. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)