Development of appropriate promotional measures for a SME with a focus on customer retention
11 - Studentische Arbeit
Primary target group
Created while belonging to FHNW?
Frenkenklinik is a customer-centric organisation which attracts new customers across several external communication instruments for its dental services. Figures also show that the clinic has lost existing customers. Thus, this paper aims to define promotional measures to enhance customer retention. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)