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dc.contributor.advisorWüthrich, Ernst
dc.contributor.authorBucher, Chantal
dc.contributor.authorDeschamps, Natalie
dc.contributor.authorPeterhans, Céline
dc.contributor.authorTanaskoska, Klimentina
dc.contributor.otherFirma: smartphoto AG| Kontakt: René Baumann| PLZ/ Ort: Muttenz
dc.date.accessioned2015-09-02T07:29:41Z
dc.date.available2015-09-02T07:29:41Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11654/4426
dc.description.abstractSwitzerland's public health sector is steadily growing, likewise the demand for qualified personnel increases. Many recruiters for medical professions are now forced to compete with less established companies which tend to offer their services for lower prices and are therefore more competitive. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectCommunication Concept
dc.subjectCommunication Strategies
dc.subjectRecruitment Agencies
dc.subjectPublic Health Sector
dc.subjectSwitzerland
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc659 - Werbung & Public Releations (PR)
dc.titleAssessment of Needs and Communication Strategies - Professional Recruitment Agencies in the Public Health Sector of Switzerland
dc.type11 - Studentische Arbeit
dc.audienceSonstige
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.publicationStateUnveröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereYes
fhnw.ConfidentLevelStaff
fhnw.leadSwitzerland's public health sector is steadily growing, likewise the demand for qualified personnel increases. Many recruiters for medical professions are now forced to compete with less established companies which tend to offer their services for lower prices and are therefore more competitive.
fhnw.initialPositionIn order to disclose why some private personnel recruiters are more preferred than others, it is the authors' priority to identify the most relevant needs of Swiss medical institutions in connection with personnel recruitment. For this reason, five Swiss recruiters collectively participated in assessing the needs of Swiss medical institutions. The acquired research findings need to be assessed and converted into a communication concept with which private recruitment agencies can specifically cater to the needs of Swiss medical institutions.
fhnw.procedureFor the creation of a specific communication concept based on the needs of Swiss medical institutions, the authors gathered sector relevant information by conducting qualitative and quantitative research with either acute or long-term care institutions in the Swiss health sector. In total, 89 responses have been received which have created the foundation for the assessment of needs and the resulting communication concept. Furthermore, the authors placed great emphasis on personal statements and opinions during the qualitative interviews for a more comprehensive evaluation of needs.
fhnw.resultsDue to the fact that the results of this project have to be kept confidential, the authors cannot state the specific outcomes of the research. Nevertheless, it can generally be said that the image of Swiss private recruitment agencies in the health sector is slightly tarnished due to the impression that the prices for their services are over expensive. However, it can be concluded that even though the Swiss medical institutions perceive the services of private personnel recruitment agencies as being overpriced, they are generally willing to pay the premium if they receive adequate suggestions for well-educated employees in return. In summary, this project enables the customers to gain a more comprehensive overview about the process of personnel procurement within Swiss medical institutions and the resulting needs concerning the services of recruitment agencies.
fhnw.IsStudentsWorkYes


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