UBS: The way of becoming a global player in Wealth Management - The critical factors in establishing the leading position of UBS in wealth management and the overcome of the global financial crisis

Abstract

The purpose of this case study was to examine the development of the Swiss bank UBS. The focus of the research evolves around the global wealth management business of UBS. The findings of this research should lay out the main factors determine the effective wealth management Business of UBS. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)