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dc.contributor.advisorHulliger, Beat
dc.contributor.authorMereu-Noguchi, Aya
dc.contributor.otherFirma: CrossFit Pegasus| Kontakt: Isabelle Strittmatter| PLZ/ Ort: Reinach
dc.date.accessioned2015-09-02T07:30:31Z
dc.date.available2015-09-02T07:30:31Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/11654/4519
dc.description.abstractOne of Swiss leading Information Technological Consulting companies is growing their global presence significantly and is taking the company to the next level. Nearshoring can be one of the key ingredients to succeed in the fast changing technological industry and the nearshore destinations matter. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)
dc.language.isoen_UK
dc.accessRightsAnonymous
dc.subjectNearshore market research
dc.subjectEuropean market research
dc.subjectEurope
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc659 - Werbung & Public Releations (PR)
dc.titleERNI Group, Market Research Next Services Sites in Europe
dc.type11 - Studentische Arbeit
dc.audienceSonstige
fhnw.StudentsWorkTypeBachelor
fhnw.publicationStateUnveröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereYes
fhnw.ConfidentLevelStaff
fhnw.leadOne of Swiss leading Information Technological Consulting companies is growing their global presence significantly and is taking the company to the next level. Nearshoring can be one of the key ingredients to succeed in the fast changing technological industry and the nearshore destinations matter.
fhnw.initialPositionCurrently the company is present in Europe and Asia and sees great opportunities in expanding into other European countries further. Along with their expansion strategy, the company has been increasing their presence around the globe. Therefore, the company is interested in identifying the next potential regions or cities in Europe. In identifying regions or cities, firstly the right criteria that compare a possible range of European countries are assessed. Secondly, the regions and cities with the potential opportunities and risks and supply of well-educated fresh IT graduates are analyzed.
fhnw.procedureFirstly, selected thirty-seven European countries are analyzed by using a composite indicator with the flexible weighting scheme. In order to compare all the countries in respective indicators, each figure of the countries is standardized in a same format. Four scenarios with different weightings are developed and each outcome is ranked. Secondly, two selected countries are evaluated at five set indicators and the same method for the first phase is used. Three regions from each country are identified and three regions counties and provinces are analyzed in terms of opportunities and risks.
fhnw.resultsAfter analyses in terms of four different scenarios, there are nine different countries that are listed in the top five. Furthermore, there are two listed countries that have missing values in their indicators. Since the method used favors missing values, countries with a lower data collection are listed in the top five. After the review, two countries are not considered to be preferable. While other three countries are listed only once in the rankings, they are excluded. Therefore, four countries are identified to be the most favorable countries. /Top three potential regions for each country are identified from the five indicator analyses. However, since availability and the sources of information for two countries differ, the indicators of two countries are also different. Furthermore, top regions are evaluated at the county and provincial level and the number of assessment indicators is different depending on a country. /Opportunities and risks of counties/provinces are identified and compared. Possible and reliable data are collected for each country and stored in the form of excel files. Four composite indicators with the flexible weighting files are a part of deliverables.
fhnw.IsStudentsWorkYes


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