Expansion Strategy for China's market - Cookware industry (Kuhn Rikon AG)

Abstract

The purpose of the thesis is to explore the different possible methods to expand Kuhn Rikon s business into China s market. Taking into account the current situation of China s consumers market and Kuhn Rikon s positioning in China, the author is to recommend an expansion strategy. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)