The External and Internal Business Environment for Mobile Applications - An Analysis for a Swiss Chemical Company
Type
11 - Studentische Arbeit
Primary target group
Sonstige
Created while belonging to FHNW?
Yes
Zusammenfassung
The increasing electronic communication and proliferation of mobile devices offer vast opportunities. While many companies have already included mobile applications in their marketing and communication strategies, there are many others still observing and hesitating. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)