Novel Therapeutic Product: Opportunities and Threats of Business Project and Marketing Research on Target Markets
11 - Studentische Arbeit
Primary target group
Created while belonging to FHNW?
The client has invented a novel therapeutic product. He intends to market his device in Switzerland. Hence, the competitive landscape was analyzed and the client's opportunities and threats were evaluated. Moreover, interviews with the target markets were conducted to develop a marketing mix. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)