Corporate Blogging - A Weblog Concept for Basel Tourismus

Abstract

Charisma and individual contact with customers illustrate the ÒinvisibleÓ flair of the feel-good factor of a destination. A weblog offers an authentic opportunity for a tourism-related company to foster these beneficial factors by offering a personal platform which is highly trusted by its users. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)