Customer Management & Segmentation for Credit Suisse Private Clients Switzerland
Type
11 - Studentische Arbeit
Primary target group
Sonstige
Created while belonging to FHNW?
Yes
Zusammenfassung
Changes in market conditions require a re-evaluation of the current customer segmentation within Credit Suisse Private Clients Switzerland (PCS). This leads to the key question whether it would make sense to allocate clients according to their needs, instead of their assets under management (AuM). (Beitrag ist nur für FHNW Mitarbeitende sichtbar)