The Analysis of the Dr.Hauschka Partner Portal

Abstract

In fall 2011 Dr.Hauschka Kosmetik launched a online Partner Portal. Today, the management is intending to know about customerÕs behavior and attitude towards the portal. Therefore, a telephone interview and an extensive online questionnaire have been executed among the three target customer groups. (Beitrag ist nur für FHNW Mitarbeitende sichtbar)