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Rechtliche Implikationen der Personalisierung
(Fachhochschule beider Basel (FHBB), Institut für angewandte Betriebsökonomie (IAB), 2003)
Aktuelle Untersuchungen kommen häufig zum Ergebnis, dass der Internetauftritt vieler Unternehmen nicht den rechtlichen Anforderungen entspricht, die aus juristischer Sicht an öffentlich zugängliche Websites zu stellen sind. ...
05 - Forschungs- oder Arbeitsbericht
Personalization Beyond Recommender Systems
(Springer, 2006)
IFIP International Federation for Information Processing
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04B - Beitrag Konferenzschrift
Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland
(2004)
Journal of Electronic Commerce in Organizations
Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already e-commerce software on the market offering integrated E-shop and ...
01 - Zeitschriftenartikel, Journalartikel oder Magazin
Extending ERP Systems in SMEs into Personalized E-Commerce Applications
(University of Bremen, Germany, 2003)
Proceedings of the Tenth Research Symposium on Emerging Electronic Markets
Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and ...
04B - Beitrag Konferenzschrift