Anzeige der Einträge 1-1 von 1
The Personalization Map, An Application-Oriented Overview of Personalization Functions
Customer Interaction and Customer Integration
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04 - Beitrag Sammelband oder Konferenzschrift