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Legal Issues of Personalized E-Commerce Applications
Proceedings of the European Conference on Information Systems (ECIS 2004)
Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. ...
04B - Beitrag Konferenzschrift
Legal Requirements for the Personalization of Commercial Internet Applications in Europe
(Taylor & Francis, 2006)
Journal of Organizational Computing and Electronic Commerce
Most e-commerce applications require the collection and storing of information about customers. As a consequence, the performed transactions involve legal issues. For three years, the authors have been involved in a project ...
01A - Beitrag in wissenschaftlicher Zeitschrift