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Personalization Beyond Recommender Systems

Schubert, Petra; Leimstoll, Uwe; Risch, Daniel (Springer, 2006)

IFIP International Federation for Information Processing

Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...

04B - Beitrag Konferenzschrift

Personalisierung im E-Commerce

Leimstoll, Uwe (Netzmedien AG, 2009)

Netzguide Business Communications 2009

Dieser Beitrag gibt einen groben Überblick über das Thema der Personalisierung im E-Commerce. Er beschreibt Chancen und Gefahren der Personalisierung und zeigt auf, wie Personalisierungsmassnahmen zu identifizieren und zu ...

04 - Beitrag Sammelband oder Konferenzschrift

Extending ERP Systems in SMEs into Personalized E-Commerce Applications

Schubert, Petra; Leimstoll, Uwe (University of Bremen, Germany, 2003)

Proceedings of the Tenth Research Symposium on Emerging Electronic Markets

Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and ...