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Toward Achieving Customer Satisfaction in Online Grocery Shopping: Lessons Learned from Australian and Swiss Cases
(Sharpe, 2006)
Electronic Customer Relationship Management
Online grocery shopping has been expected to grow significantly in the next few years. It is important for online merchants to ensure customer satisfaction in order to increase customer loyalty and attract new customers. ...
04 - Beitrag Sammelband oder Konferenzschrift
Personalization Beyond Recommender Systems
(Springer, 2006)
IFIP International Federation for Information Processing
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04B - Beitrag Konferenzschrift
Classification of Personalization Functions for E-Commerce Applications
(2006)
CollECTeR 2006 Workshop Conference Proceedings
Personalization is an interdisciplinary topic that has been discussed in the literature of marketing and information systems as well as in other research areas. In this paper we present findings from a longitudinal research ...
04B - Beitrag Konferenzschrift
Kundenbindung in der Maschinen- und Metallindustrie
(2006)
KMU-Manager
Kunden lassen sich nicht gerne binden. Sie wollen immer aufs Neue das für sie beste Angebot nutzen. Anbieter erreichen Kundenbindung demnach nur mit einem Angebot, das Kunden aus freien Stücken immer wieder aus gleicher ...
01B - Beitrag in Magazin oder Zeitung