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dc.contributor.authorSchubert, Petra
dc.contributor.authorSelz, Dorian
dc.date.accessioned2015-10-05T15:41:56Z
dc.date.available2015-10-05T15:41:56Z
dc.date.issued2001
dc.identifier.urihttp://hdl.handle.net/11654/9414
dc.identifier.urihttp://dx.doi.org/10.26041/fhnw-3196
dc.description.abstractSuccessfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for the customer. The Web Assessment model unites these ingredients into a unified approach for the evaluation of commercial Web sites. The Web Assessment methodology has been developed over the last one and a half years and the initial ideas have appeared in conference proceedings (Selz and Schubert 1997a, Selz and Schubert 1997b, Schubert and Selz 1999).
dc.language.isoen_UK
dc.publisherButterworth-Heinemann
dc.relation.ispartofE-Commerce and V-Business: Business Models for Global Success 2001
dc.accessRightsAnonymous
dc.subjectCRM
dc.subjectCustomer Relationship Management
dc.subjectE-Business
dc.subjectE-Commerce
dc.subjectEC-Applikationen
dc.subjectVirtual Communities
dc.subjectVirtuelle Gemeinschaften
dc.subjectWebsite
dc.subject.ddc330 - Wirtschaft
dc.subject.ddc005 - Computer Programmierung, Programme und Daten
dc.titleMeasuring the effectiveness of e-commerce Web sites
dc.type04 - Beitrag Sammelband oder Konferenzschrift
dc.editorsStuart, Barnes
dc.editorsHunt, Brian
dc.spatialOxford
dc.audienceSonstige
fhnw.publicationStateVeröffentlicht
fhnw.ReviewTypeKein Peer Review
fhnw.InventedHereunbekannt
fhnw.pagination83-102


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