Auflistung nach Autor:in "Andersson, Björn"

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Development of an Internal Communication Concept for the Energy and Environment Division of the Paul Scherrer Institute
(Hochschule für Wirtschaft FHNW, 2021) Andersson, Björn; Golovanov, Stefanie; Weber, Christian E.; Paul Scherrer Institute, Vilingen
This Bachelor Thesis focused on one of the divisions of the PSI, the energy and environment department. The diverse composition of stakeholders, high workforce turnover and the growing international presence at PSI makes communicating especially important. Knowing the target and being able to communicate group-specifically to their needs as well as regularity and the required depth is critical in ensuring an efficient flow of information. This traditional approach to communication has caused inefficiencies, misunderstandings, and further challenges yet to be explored through our research.
11 - Studentische Arbeit
Potential for Improvement of the Customer Experience from a Bank-Customer Perspective
(Hochschule für Wirtschaft FHNW, 2021) Andersson, Björn; Forster, Catherine; Golovanov, Stefanie; Schnider, Melissa; Woolley, Thomas; Waterstraat, Silke; Pibiri & Reich GmbH, Suhr
This paper was written on behalf of the consultancy agency Pibiri & Reich GmbH. Needs, insights on information behavior, but also on barriers preventing customers from investing were identified to improve customer experience and to develop customer-oriented products, in order to appeal more to potential investing clients. More precisely, this study attempted to identify characteristics of individuals’ information gathering behavior as well as their needs regarding investments. The research question “Why are Swiss citizens not investing with traditional Swiss banks?” was examined.
11 - Studentische Arbeit