Auflistung nach Autor:in "Dang, Trang"
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- PublikationEstablishing a testing field at FHNW campus(Hochschule für Wirtschaft FHNW, 2023) Nguyen, Nghi; Dang, Trang; Kondova, Galia; Codos Foundation, ZugCodos Foundation, a non-profit organisation based in Zug, Switzerland, is poised to introduce an innovative solution to address the constraints and challenges that impede individuals from engaging in climate-conscious behaviours, which is a mobile application designed to calculate the amount of carbon dioxide (CO2) emissions avoided when people use eco-friendly transportation methods. This thesis aims to assist Codos Foundation in evaluating FHNW trial field viability by studying student motivations for Codos app use and trial participation, aiding successful implementation at FHNW university.11 - Studentische Arbeit
- PublikationMarketing and Branding Strategy for a Hemp Tofu(Hochschule für Wirtschaft FHNW, 2023) Frei, Mike; Bottlang, Sebastian; Miranda Da Costa Pinto, Gonçalo; Furger, Louisa Anna; Kaser, Gina Aurora; Dang, Trang; Casanova, Marco; Harmonius GmbH, VillmergenFor the past years, Harmonius GmbH has been developing a tofu-like product made from hemp seeds with the help of industry partners and universities. The product has been launched on the Swiss market in 2022 under the brand Harmonius. Due to the impetus of globalisation, market expansion became an essential factor for Harmonius. For an expansion into the European market, the brand name HAFU has been registered. The product brings with it a lot of benefits for consumers regarding the nutrient density and bioavailability, though it has not reached a lot of attention on the market yet.11 - Studentische Arbeit