Auflistung nach Autor:in "Frei, Mike"

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    Publikation
    How Can a Bank Build a Profitable Platform that Allows Swiss SMEs (small and medium-sized enterprises) to Issue Equity Shares in the Form of Security Tokens and Sell them to Swiss Private Investors?
    (Hochschule für Wirtschaft FHNW, 2023) Frei, Mike; Heimsch, Fabian; Credit Suisse (Schweiz) AG, Zürich
    The current Private Equity market is restricted to high-net-worth individuals and financial institutions, with direct investments usually being of around 20 million Swiss francs. With the adaptation of DLTs, private small and medium-sized companies (SMEs) can open a fraction or all their shares to be traded. This new opportunity brings change to both the way companies were traditionally able to gain capital as well as to investors that wish to invest in private companies. The research aimed to examine the opportunities for a large bank and what kind of customers would be attractive.
    11 - Studentische Arbeit
  • Vorschaubild nicht verfügbar
    Publikation
    Marketing and Branding Strategy for a Hemp Tofu
    (Hochschule für Wirtschaft FHNW, 2023) Frei, Mike; Bottlang, Sebastian; Miranda Da Costa Pinto, Gonçalo; Furger, Louisa Anna; Kaser, Gina Aurora; Dang, Trang; Casanova, Marco; Harmonius GmbH, Villmergen
    For the past years, Harmonius GmbH has been developing a tofu-like product made from hemp seeds with the help of industry partners and universities. The product has been launched on the Swiss market in 2022 under the brand Harmonius. Due to the impetus of globalisation, market expansion became an essential factor for Harmonius. For an expansion into the European market, the brand name HAFU has been registered. The product brings with it a lot of benefits for consumers regarding the nutrient density and bioavailability, though it has not reached a lot of attention on the market yet.
    11 - Studentische Arbeit