Auflistung nach Autor:in "Kasperzak, Celina"

Gerade angezeigt 1 - 2 von 2

Market and Demand Analysis Market research and demand analysis for red white wooden barriers
(Hochschule für Wirtschaft FHNW, 2019) Sadriji, Behare; Kasperzak, Celina; Mathis, Cynthia; Spillmann, Cornelia; Hespelt, Martina; Dietiker, Yvonne; Ruedersäge AG, Schlossrued
Our client produces red white wooden barriers that are used to barricade construction sites. To gain a competitive advantage, our client aims to differentiate the product by sealing the front sides of the barriers with a synthetic end cap. The trigger of the idea was the fact that red white wooden barriers are prone to moisture ingression from the front sides of the barriers. As a consequence, the barriers become damaged easily and wood splinters can cause injuries. The optimized product promises to increase safety and extend the lifespan. However, the launch of the product idea is associated with a large investment by our client. Therefore, before implementing the product, the market potential of the red white wooden barriers has to be identified as well as the demand for the optimized product.
11 - Studentische Arbeit
Millennials and the compatibility of family and work in Information Technology
(Hochschule für Wirtschaft FHNW, 2020) Kasperzak, Celina; Konrad, Jonas; SBB AG, Bern
To fight skills shortage and proactively react to changes in the labor market, it is of interest to examine whether the engagement in the compatibility of family and work helps attracting millennials in Information Technology. The focus on millennials and Information Technology is important since they display the mid- and long-term majority of workforce and present a unique set of values in the labor market, and the labor department struggles with both skills shortage and an inequal gender distribution. Overall, the compatibility of family and work is compared to additional job training.
11 - Studentische Arbeit