Auflistung nach Autor:in "Loeffel, Nathalie"

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Initial Coin Offering (ICO) in Switzerland: Analysis of the regulatory and economic framework as a basis of an ICO of the Swiss Fund Platform
(Hochschule für Wirtschaft FHNW, 2018) Loeffel, Nathalie; Buqa, Kaltrina; Marbacher, Josef; Swiss Fund and Finance Platform AG, Zurich
On behalf of the Swiss Fund and Finance Platform, the authors seek to find out the economic and regulatory framework as a basis of an initial coin offering (ICO). With this thesis, the authors aim to analyse the new financing method ICO upon different criteria: definition, process, implementation, opportunities and risks, success factors, comparison to traditional equity financing, legal framework and case studies / best practice examples.
11 - Studentische Arbeit
Trademark Licensing Agreement Mövenpick
(Hochschule für Wirtschaft FHNW, 2017) Hammacher, Mathilde; Loeffel, Nathalie; Ragosa, Tobias Luca; Stanic, Ivana; Niedermann, André; Mövenpick Schweiz AG, Baar
This live project is concerned with trademark licensing of the food and beverage industry in Switzerland, as well as globally. The client, Mövenpick Schweiz AG, is acting as a licensor and questions its licensing business model. The main objective of the live project is to provide Mövenpick Schweiz AG a better understanding of the licensing business in the highly competitive food industry and to further analyze why similar companies perform better with their trademark licensing agreements. Consequently, the authors have formulated the following research questions: • What are the value-added contributions of the licensor and licensee? • Which are the success factors for sustainable growth in sales and revenues? • What are the best practice examples for trademark licensing in the food and beverage market? • Which are the success factors derived from the best practices?
11 - Studentische Arbeit