Auflistung nach Autor:in "Nguyen, Ngan"

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Development of a new business model for ELCO AG
(Hochschule für Wirtschaft FHNW, 2021) Nguyen, Ngan; Miao, Yaowen; Barjak, Franz; ELCO AG, Brugg
As one of the most well-known Swiss organizations, they desire to look for more opportunities to create new revenue streams rather than being in stasis. For this reason, this project aims to support the company to do business model analysis, idea generation, and market analysis for one chosen idea.
11 - Studentische Arbeit
Marketing plan for AbiliCor Market segmentation, targeting and positioning for AbiliCor in Swiss consulting
(Hochschule für Wirtschaft FHNW, 2019) Dao, Anh; Nguyen, Ngan; Rach, Markus; AbiliCor, Olten
As a young small consulting firm, also known as a spin-off from FHNW, AbiliCor has been suffering from a lack of labour, which prevents it from developing a proper marketing plan for the potential customers. In order to avoid the direct competition with big opponents such as Accenture, IBM, PwC,... , it is essential that the company should focus on a certain group of end customers and design the suitable marketing programmes to inspire the needs for digital transformation inside them. Having no clue about which target group it should focus on, the company needs to develop a full strategy for market segmentation, targeting and positioning based on market research. At the same time, AbiliCor also needs to build communication channels for its end users respectively.
11 - Studentische Arbeit