Auflistung nach Autor:in "Nohl, Sandro"

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Gamification: How to develop a brand experience in the B2B environment
(Hochschule für Wirtschaft FHNW, 2021) Bapst, Marvin; Zürcher, Melissa; Trovatelli, Dario; Singh, Janko; Nohl, Sandro; Perrett, Pieter Jan; Swisslog, Buchs
The client wished to differentiate itself in the logistics and warehouse automation industry by implementing gamification as part of their marketing communication strategy which already included brand awareness and user involvement. The overarching objective of this project was for the client to be perceived by its target audience as a smart, innovative and technology-driven provider. To achieve this the project was expected to develop a use case or application specifically tailored to the client's target audience and based on current academic and practice-relevant findings.
11 - Studentische Arbeit
NFTs and their Use in the Music Industry
(Hochschule für Wirtschaft FHNW, 2022) Nohl, Sandro; Birkenmeier, Beat; ICADIA GmbH, Thalwil
Together with the client, Marc Eigenheer (ICADIA GmbH), who is interested in innovative NFT projects, the idea arose to research and present use cases on how to implement NFTs within the music industry. The initial idea was to develop an NFT-based beat store for the music producer collective STR808 SQUAD, in which the author participates. However, suppose research shows that an NFT-based beat store is not desirable. In that case, the option to present a different business model is also allowed.
11 - Studentische Arbeit