Auflistung nach Autor:in "Seiler, Laura"
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- PublikationCase model for the RoboInnoCase recommender system for cases of digital business transformation: structuring information for a case of digital change(SciTePress, 2019) Witschel, Hans Friedrich; Peter, Marco; Seiler, Laura; Parlar, Soyhan; Gatziu Grivas, Stella; Bernardino, Jorge; Salgado, Ana; Filipe, Joaquim [in: ICEIS 2019. 21st International Conference on Enterprise Information Systems. Proceedings]In this work, we develop a case model to structure cases of past digital transformations which act as input data for a recommender system. The purpose of that recommender is to act as an inspiration and support for new cases of digital transformation. To define the case model, case analyses, where 40 cases of past digital transformations are analysed and coded to determine relevant attributes and values, literature research and the particularities of the case for digital change, are used as a basis. The case model is evaluated by means of an experiment where two different scenarios are fed into a prototypical case-based recommender system and then matched, based on an entropically derived weighting system, with the case base that contains cases structured according to the case model. The results not only suggest that the case model’s functionality can be guaranteed, but that a good quality of the given recommendations is achieved by applying a case-based recommender system using the proposed case model. The results not only suggest that the case model’s functionality can be guaranteed, but that a good quality of the given recommendations is achieved by applying a case-based recommender system using the proposed case model.04B - Beitrag Konferenzschrift
- PublikationRecommendations for action on the transformation of a leading international medical device company’s patient pathway program into an additional revenue stream(Hochschule für Wirtschaft FHNW, 2018) Seiler, Laura; Willimann, Lara; von Kutzschenbach, Michael; Johnson & Johnson AG, ZugOne of these services are the digital patient pathway programs, containing technologies, content and services for the treatment of chronic illnesses along the entire patient pathway. The objective of this thesis is to give recommendations on how the leading medical device company can transform its platform into an additional revenue stream.11 - Studentische Arbeit