Auflistung nach Autor:in "Theivendran, Salangan"
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- PublikationA Creation of Swiss Vibes’ Content Marketing Strategy(Hochschule für Wirtschaft FHNW, 2023) Theivendran, Salangan; Reid, Colin; Jacob, Christine; Swiss VibesThe fact that content marketing is more focused on the customer than on marketing or the business is a major factor in its rising popularity. For businesses to guarantee that their efforts are successful and effective, a content marketing strategy is vital. A content marketing strategy enables businesses to determine their targeted audiences, produce relevant content for them, and advertise it through various channels. As a results, content marketing can increase website traffic and engagement on social media platforms, generate leads, improve search engine rankings, and boost brand awareness.11 - Studentische Arbeit