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- PublikationConcept for Social Media Marketing for Continuing Education of the FHNW School of Engineering(Hochschule für Wirtschaft FHNW, 2023) Suntheralingam, Sujeethan; Vorisekm, Damla; Dalla Vecchia, Martina; FHNW School of Engineering, OltenFHNW is an active institution on SM. The School recognized the necessity to have a separate and targeted SM presence for its continuing education programs. These programs are directed to a special group of highly educated participants, who already have knowledge on complex subjects such as automation, computer science, digital industry and many more. Thus these programs require a defined and niche SM marketing concept for their advertisement, visualization on SM, and communication with users.11 - Studentische Arbeit