Auflistung nach Autor:in "Weiss, Sophia"

Oder geben Sie die ersten Buchstaben ein:
Gerade angezeigt 1 - 2 von 2
  • Kein Vorschaubild vorhanden
    Publikation
    Macroeconomic Importance of Swiss Pig Farming
    (Hochschule für Wirtschaft FHNW, 2020) Takac, Marco; Schneider, Lorena; Weiss, Sophia; Artho, Fabio; Moor, Robin; Kustner, Clemens; Suisseporcs, Sempach
    The records of previous research have shown that the primary sector cannot profit from the gross value added earned later along the value chain.
    11 - Studentische Arbeit
  • Kein Vorschaubild vorhanden
    Publikation
    The Power of Influencing: An Optimized Reference Marketing Concept
    (Hochschule für Wirtschaft FHNW, 2021) Schneider, Lorena; Weiss, Sophia; Mühlebach, Corinne; Itegrity AG , Baden
    The purpose of this thesis was to optimize Itegrity’s current reference marketing concept taking into consideration expert and customer insights alongside the psychological aspects of the decision- making process. Itegrity’s reference marketing is embedded in its yearly marketing plan and hence not focused on individually. The goal is to elaborate an individual reference marketing concept which will serve as a basis for customer success stories. An implementation approach should follow the reference marketing concept with precise suggestions on the process along the customer journey.
    11 - Studentische Arbeit