Auflistung nach Autor:in "Willimann, Lara"
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Publikation Recommendations for action on the transformation of a leading international medical device company’s patient pathway program into an additional revenue stream(Hochschule für Wirtschaft FHNW, 2018) Seiler, Laura; Willimann, Lara; von Kutzschenbach, Michael; Johnson & Johnson AG, ZugOne of these services are the digital patient pathway programs, containing technologies, content and services for the treatment of chronic illnesses along the entire patient pathway. The objective of this thesis is to give recommendations on how the leading medical device company can transform its platform into an additional revenue stream.11 - Studentische Arbeit