Auflistung nach Autor:in "Woolley, Thomas"

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Blockchain initiatives and opportunities in the Basel region
(Hochschule für Wirtschaft FHNW, 2021) Woolley, Thomas; Grimberg, Frank; Institute for Information Systems, HSW FHNW, Basel
This thesis aimed to find what initiatives are already in place and what opportunities Basel offers for blockchain technology. The starting point was that the Basel region is centred in the middle of Europe and offers a multi-faceted environment for various high profile institutions and business organisations. Industries such as Life Sciences, Finance and Logistics are important in the area. Therefore this thesis had the aim to discover whatever is going on in the Blockchain area in this region. What initiatives are already in place and where is potential or what is missing.
11 - Studentische Arbeit
Potential for Improvement of the Customer Experience from a Bank-Customer Perspective
(Hochschule für Wirtschaft FHNW, 2021) Andersson, Björn; Forster, Catherine; Golovanov, Stefanie; Schnider, Melissa; Woolley, Thomas; Waterstraat, Silke; Pibiri & Reich GmbH, Suhr
This paper was written on behalf of the consultancy agency Pibiri & Reich GmbH. Needs, insights on information behavior, but also on barriers preventing customers from investing were identified to improve customer experience and to develop customer-oriented products, in order to appeal more to potential investing clients. More precisely, this study attempted to identify characteristics of individuals’ information gathering behavior as well as their needs regarding investments. The research question “Why are Swiss citizens not investing with traditional Swiss banks?” was examined.
11 - Studentische Arbeit