Auflistung nach Autor:in "Zürcher, Melissa"
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- PublikationDeveloping an Instagram filter (Spark AR) to reconstruct ancient wall paintings in historical sites(Hochschule für Wirtschaft FHNW, 2022) Paruchuri, Vinusha; Zürcher, Melissa; Korkut, Safak; Kloster Val Müstair, GraubündenThe Kloster hosts the best-preserved paintings from the early medieval ages. To attract more tech-savvy and younger visitors, the abbey foundation is exploring options to introduce technological trends into the tourism experience. One of the ideas is to leverage Augmented Reality (AR) social media filters to help with the tour of the Kloster. Instagram filters are one such choice of AR filters, and they are developed using the Spark AR Studio platform. Interactions with the Kloster foundation members and tour guides are crucial to the design and development of the filters11 - Studentische Arbeit
- PublikationGamification: How to develop a brand experience in the B2B environment(Hochschule für Wirtschaft FHNW, 2021) Bapst, Marvin; Zürcher, Melissa; Trovatelli, Dario; Singh, Janko; Nohl, Sandro; Perrett, Pieter Jan; Swisslog, BuchsThe client wished to differentiate itself in the logistics and warehouse automation industry by implementing gamification as part of their marketing communication strategy which already included brand awareness and user involvement. The overarching objective of this project was for the client to be perceived by its target audience as a smart, innovative and technology-driven provider. To achieve this the project was expected to develop a use case or application specifically tailored to the client's target audience and based on current academic and practice-relevant findings.11 - Studentische Arbeit