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Ergebnisse nach Hochschule und Institut
Publikation Blockchain in Startup Financing: ICOs and STOs in Switzerland(North American Business Press, 12.07.2019) Kondova, Galia; Simonella, GeremiaThis paper provides a comparative analysis of the new blockchain-based start-up and small companies funding methods, namely, initial coin offerings (ICOs) and security token offerings (STOs) against the backdrop of traditional fundraising methods like venture capital and private equity building on the experience of Switzerland. In particular, the comparative analysis is based on a theoretical overview of the nature of these blockchain applications, the relevant legislative framework as well as recent market developments with a focus on Switzerland. The paper concludes that both ICOs and STOs are characterized by lower entry barriers for investors and higher cost efficiency as compared to traditional start-up fundraising methods. However, STOs provide more security to investors than ICOs due to their wider regulation.01A - Beitrag in wissenschaftlicher ZeitschriftPublikation "American Way of life" in Swiss villages?(Reinhardt, 1994) Blumer, Florian; Andersen, Arne04A - Beitrag SammelbandPublikation Brand-Management im Franchising(ZAP Verlag, LexisNexis Deutschland, 29.05.2009) Bellone, Veronika; Metzlaff, Karsten; Liesegang, Helmuth04A - Beitrag SammelbandPublikation Franchising - Existenzgründung mit System(2006) Bellone, Veronika04A - Beitrag SammelbandPublikation Der Aufbau einer Marke mittels Franchising(C.H. Beck, 2003) Bellone, Veronika; Flohr, Eckhard04A - Beitrag SammelbandPublikation Marketing(UTB/Orell Füssli, 2007) Bellone, Veronika; Schaufelbühl, Karl; Hugentobler, Walter; Blattner, Matthias04A - Beitrag SammelbandPublikation Das Franchise-Handbuch inkl. Franchise- und Lizenzgeber-Führer(Memorandum, 1999) Bellone, Veronika02 - MonographiePublikation Franchising als Chance der beruflichen Selbständigkeit(Der Organisator, 1995) Bellone, Veronika02 - MonographiePublikation Grundlagen der Betriebswirtschaftslehre Kapitel "Marketing"(Orell Füssli, 2005) Bellone, Veronika; Schaufelbühl, Karl; Hugentobler, Walter; Blattner, Matthias04A - Beitrag SammelbandPublikation Sieben Thesen zur Zukunft des Franchising(01.05.2014) Bellone, Veronika; Matla, Thomas04A - Beitrag Sammelband