Schaffner, Dorothea

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Schaffner
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Dorothea
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Schaffner, Dorothea

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Enddatum: 2019 × Typ: 01A - Beitrag in wissenschaftlicher Zeitschrift ×

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  • Vorschaubild nicht verfügbar
    Publikation
    Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism
    (Springer, 04/2018) Wozniak, Thomas; Schaffner, Dorothea; Stanoevska-Slabeva, Katarina; Lenz-Kesekamp, Vera [in: Information Technology & Tourism]
    As online activities increasingly shift to mobile devices, organizations especially in tourism must understand which factors drive and inhibit mobile consumer behaviour, if they want to remain competitive. Thus, this paper analyses the effects of psychological factors on mobile consumer behaviour. Drawing on multiple established theories, four psychological factors are identified: (1) smartphone self-efficacy, (2) mobile-specific innovativeness, (3) mobile users’ information privacy concerns, and (4) personal attachment to smartphone. Using a structural equation modeling approach with a large-scale consumer sample, the effects of these factors on two fundamental types of mobile consumer behaviour are analysed: behaviour along the mobile customer journey and consumers’ willingness to disclose personal data in return for personalized mobile experiences. The results confirm the relevance of the identified factors for mobile consumer behaviour. These findings have several implications for the design and management of mobile touch points in tourism.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild nicht verfügbar
    Publikation
    How to postpone purchases of a new mobile phone? Pointers for interventions based on socio-psychological factors and a phase model of behavioural change
    (Elsevier, 2018) Ohnmacht, Timo; Thi Vu, Thao; Schaffner, Dorothea; Weibel, Christian [in: Journal of Cleaner Production]
    Due to the short life-spans of mobile phones, materials are wasted and the degradation of the environment from mineral mining increases. We examine the relationship between the socio-psychological factors that affect the status in four phases of a model of behavioural change (predecision, preaction, action, postaction) with regard to postponed purchases of a new mobile phone by using an ordered logit approach. Representative data from 1818 residents of the city of Lucerne, Switzerland, were collected. The empirical results indicate that the significant effects of socio-psychological factors on phase affiliation provide an orientation framework for the design of interventions. There is evidence that influencing perceived behavioural control to increase affiliation to higher phases by inter alia longer battery life spans, fewer updates that slow down the system, and extended options for repair and maintenance to extend the longevity of the mobile phone.
    01A - Beitrag in wissenschaftlicher Zeitschrift