Liebig, Brigitte

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Liebig
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Brigitte
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Liebig, Brigitte

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Enddatum: 2022 × Anfangsdatum: 2020 × Typ: 01A - Beitrag in wissenschaftlicher Zeitschrift × Thema: Entrepreneurial intention ×

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  • Vorschaubild
    Publikation
    From a deliberative to an implementing mindset a process-oriented view of the formation of academic entrepreneurial intention
    (Bentham, 20.07.2021) Blaese, Richard; Liebig, Brigitte [in: The Open Psychology Journal]
    Background: Previous intention-based research has not considered whether participants are in the motivational or in the actional phase. In turn, this creates a gap of knowledge concerning the cognitive and motivational processes involved in the formation of Entrepreneurial Intention (EI). By applying the Theory of Planned Behavior (TPB), the present study addresses the formation of EI to commercialize research knowledge, focusing on the transition from motivation to implementation in the context of academia. Methods: Drawing on cross-sectional data of 490 researchers, segmented regression analysis was conducted to analyze the influence of entrepreneurial engagement on EI-growth. Multi-group Structural Equalization Modeling (SEM) was then used to test the moderation effects of engagement on the relationship between motivational factors and entrepreneurial intention. Results and Discussion: The analysis revealed a direct influence of engagement on EI, as well as a threshold of EI-growth per the context of a Rubicon crossing after the initiation of the first gestation action. Our data also show a growing influence of endogenous factors (e.g., attitudes and perceived behavior control) on EI during the venture creation process. The second part of the study contributes by testing the effects of entrepreneurial rewards on TPB-antecedents moderated by engagement. Conclusion: Until today, research mostly relied on cross-sectional data to predict and measure the strength of EI in the phase preceding the launch of a new business without considering whether participants are in the motivational or in the actional phase. Our finding highlights the need to shift from focusing entrepreneurship research solely on intentions to now on the process and implementation perspective.
    01A - Beitrag in wissenschaftlicher Zeitschrift
  • Vorschaubild
    Publikation
    Should I Stay, or Should I Go?Job Satisfaction as a Moderating Factor between Outcome Expectations and Entrepreneurial Intention among Academics
    (Springer, 2021) Bläse, Richard; Schneider, Noemi; Liebig, Brigitte [in: International Entrepreneurship and Management Journal]
    Both psychological and entrepreneurship research emphasize the pivotal role of job satisfaction in the process of entrepreneurial career decisions. In fact, a co-relationship between entrepreneurial intention, job satisfaction, and organizational commitment was demonstrated recently. Prior research operationalized entrepreneurial careers as an escape from poor work environments; thus, there is a lack of understanding regarding how job-satisfaction and outcome expectations can motivate and trigger academic entrepreneurship within and related to the environment of universities (e.g., spin-off activities). In this study, drawing on Social Cognitive Career Theory delineated by Lent and colleagues and the concept of entrepreneurial intention, we addressed the role of job satisfaction as a moderating factor between outcome expectations and entrepreneurial intention. Furthermore, we examined to what extent (a) entrepreneurial intention and (b) spin-off intention are determined by certain outcome expectations and perceived behavioral control. This paper purports to study academic researchers in specialized and non-technical fields and builds on a survey of 593 academic researchers at Swiss Universities of Applied Science (UAS). Supporting our hypothesis, we showed that outcome expectations are a significant predictor for entrepreneurial intentions, in general, and spin-off intentions, in particular. Finally, a multi-group analysis corroborated that job dissatisfaction partly operates as a motivational factor in entrepreneurial transition and interactions with entrepreneurial outcome expectations. In conclusion, the concept of job satisfaction and the theoretical approach of Social Cognitive Career Theory seems to be relevant to study and to encourage academic entrepreneurship as career decisions of the academic researchers.
    01A - Beitrag in wissenschaftlicher Zeitschrift