Eisenbart, Barbara
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Publikation SMEs talk - startups walk. How startups can benefit from the use of a digital maturity model for SMEs as part of digital transformation?(Springer, 2024) Klotz, Patrick; Eisenbart, Barbara; Verkuil, Arie HansWhile digital transformation has been widely implemented in large corporations, there is a big potential for startups and SMEs which are lacking behind in utilizing this opportunity. This paper aims to raise awareness among startups and SMEs about digital transformation by developing a digital maturity model adopted especially for international distributed work. The model serves as a framework for startups and SMEs to understand which dimensions influence and are important for digital transformation, and what specific questions are relevant for each of the dimensions.04A - Beitrag SammelbandPublikation Data traceability for lifecycle management(2024) Eisenbart, Barbara; Schlick, Sandra; Ganbold, Nomindari; Smuts, Hanlie; Hinkelmann, KnutPurpose – This paper studies the benefits of applying a single lifecycle management approach to improve data traceability. Through digitalization there is an increasing rise of “smarter” products. Hardware and software of smart products need to be managed throughout the entire product life cycle, requiring product traceability from product and application lifecycles. Design/methodology/approach – The Design Science Research approach was applied. Data was collected at a Swiss company with around 16’000 employees worldwide via qualitative interviews (n=10) in an IT integration project with dispersed teams worldwide. The identified requirements were tested in an artefact with business using the tool Polarion. Findings – The main result of this research shows that product data traceability can be improved with one life- cycle management tool, which increases efficiency and improves the transparency of processes and disciplines. Findings from interviews confirmed the following requirements: direction, consistency, effort, completeness, visibility, and clarity. Business implication – Smart Products are of raising importance for producing companies. However, traditionally ALM (software) and PLM (product/hardware) tools exist with different users and purpose. The study suggests the implementation of an integrated smart product life-cycle management tool due to its identified benefits to increase efficiency through training of users as well through harmonization and standardization. Originality/ Value – The study revealed various perspectives of senior manager and application manager on lifecycle management. Different levels of management in the company, as well as their skills, have different opinions on data traceability and data integration benefits. Type of work – Empirical Paper04B - Beitrag KonferenzschriftPublikation Data traceability for lifecycle management(2024) Eisenbart, Barbara; Schlick, Sandra; Ganbold, NomindariPurpose – This paper studies the benefits of applying a single lifecycle management approach to improve data traceability. Through digitalization there is an increasing rise of “smarter” products. Hardware and software of smart products need to be managed throughout the entire product life cycle, requiring product traceability from product and application lifecycles. Design/methodology/approach – The Design Science Research approach was applied. Data was collected at a Swiss company with around 16’000 employees worldwide via qualitative interviews (n=10) in an IT integration project with dispersed teams worldwide. The identified requirements were tested in an artefact with business using the tool Polarion. Findings – The main result of this research shows that product data traceability can be improved with one life- cycle management tool, which increases efficiency and improves the transparency of processes and disciplines. Findings from interviews confirmed the following requirements: direction, consistency, effort, completeness, visibility, and clarity. Business implication – Smart Products are of raising importance for producing companies. However, traditionally ALM (software) and PLM (product/hardware) tools exist with different users and purpose. The study suggests the implementation of an integrated smart product life-cycle management tool due to its identified benefits to increase efficiency through training of users as well through harmonization and standardization. Originality/ Value – The study revealed various perspectives of senior manager and application manager on lifecycle management. Different levels of management in the company, as well as their skills, have different opinions on data traceability and data integration benefits. Type of work – Empirical Paper06 - PräsentationPublikation Didaktische Richtlinien für eine gendersensitive Lehre(HWR Berlin, 2023) Kirch, Johannes; Eisenbart, Barbara; Wiesner, Heike; Schütze, JudithIn diesem Beitrag wird ein innovativer Ansatz zur genderbewussten Gestaltung von Lehre in der Aus- und Weiterbildung beschrieben, welche als Handreichung für das Lehren und Lernen an Hochschulen genutzt werden kann.05 - Forschungs- oder ArbeitsberichtPublikation Identification and chaining of water accounting data stakeholders(EasyChair, 2022) Prater, Ryan; Eisenbart, Barbara; Hinkelmann, Knut; Gerber, AuronaPurpose – Multiple water accounting techniques exist and suffer from data gaps and misaligned stakeholders which creates standardization and consolidation problems in the data of the industry. This study identifies domain-based stakeholders and defines stakeholder data relationships to improve inter-stakeholder data efficiency. Design/methodology/approach – The research design follows an inductive data collection of qualitative cross-sectional data through semi-structured expert interviews. The recorded interviews were transcribed, thematically coded, and the findings summarized. Findings – The result is an improved specificity of water accounting data stakeholders which have different data input and output requirements. Our research found that these stakeholders can be chained together based on their data relationships which enables identifying inter-stakeholder relationships and improved data efficiency. Social Implications – Water is a vital resource for humans and the United Nations Sustainable Development Goals. More precise description of stakeholders and data factors enable more efficient data flow which can improve the efficacy of terminal impact. Originality/value – The awareness of problem is refined by increasing stakeholder specificity and identifying data input/output requirements. This enables chaining of stakeholders and data to clarify stakeholder data requirements and improve data efficiency for purposes such as collaboration and policy guidance.04B - Beitrag KonferenzschriftPublikation Mapping Smart Region Projects in order to boost regional development(2021) Haisch, Tina; Eisenbart, Barbara; Hess, Virginia06 - PräsentationPublikation Case Study «Derma2go»(edition gesowip, 2020) Eisenbart, Barbara; Verkuil, Arie Hans; Meyer, Rolf; Aeschbacher, Marc04A - Beitrag SammelbandPublikation Master curriculum: gender equality in digital entrepreneurship(Hochschulbibliothek HWR Berlin, 2020) Appel, Margrit; Eisenbart, Barbara; Grisold, Andrea; Kirch, Johannes; Schein, Gerlinde; Tomenendal, Matthias; Schütze, Judith; Wiesner, HeikeDas vorliegende Werk ist eines der Ergebnisse des ERASMUS+ Projektes "Gender Equality in Digital Entrepreneurship" (EQUALdigitalent). Das Projekt wurde von vier internationalen Projektpartner*innen aus Liechtenstein, Österreich und Deutschland von September 2016 bis August 2019 in enger Kooperation durchgeführt: Universität Liechtenstein (Projektleitung), Hochschule für Wirtschaft und Recht Berlin, Katholische Sozialakademie Osterreichs sowie die Wirtschafts-Universität Wien. Hauptziel des Projekts war es, einen gendersensitiven, interdisziplinären Master-Studiengang „Gender Equality in Digital Entrepreneurship“ zu entwickeln und dabei bestimmte Lehrmodule zu testen. Das vorliegende "Master Curriculum" enthält das Studiengangprofil, den Begründungskontext, die Zielgruppe, die komplette Programmstruktur, die formalen Aspekte sowie den detaillierten Überblick anhand der 12 Modulbeschreibungen. Weitere Ergebnisse sind in vielfaltigen Publikationen verbreitet worden.05 - Forschungs- oder ArbeitsberichtPublikation Effectuation und Lean Startup Methode - Analyserahmen und empirische Überprüfung anhand eines E-Healthcare Systems(edition gesowip, 2019) Eisenbart, Barbara; Hinz, Andreas; Verkuil, Arie Hans; Hinkelmann, Knut; Aeschbacher, MarcDieser Artikel baut auf zwei Forschungsschwerpunkten auf, die in der Entrepreneurship-Literatur von hoher Bedeutung und Popularität sind - Effectuation und die Lean Startup Methode. Beide Ansätze können sowohl bei der Entwicklungunternehmerischer Chancen wie auch als Methoden unternehmerischen Handelnseingesetzt werden. Die übergeordnete Forschungsfrage lautet deshalb: Wie können Effectuation und der Lean Startup Ansatz konzeptionell kombiniert werden, um unternehmerisches Venturing sowohl für Startups wie auch in etablierten Unternehmen zu unterstützen? Die Auswertung unserer Interviews deuten eindeutig darauf hin, dass Effectuation mit dem Lean Startup Ansatz in Verbindung gesetzt werden kann. Die drei diskutierten Konzeptpaare können unternehmerisches Venturing methodisch unterstützen.04A - Beitrag SammelbandPublikation Equaldigitalent - Fostering entrepreneurship and digital skills under diversity aspects(IATED Academy, 2019) Kirch, Johannes; Eisenbart, Barbara; Gómez Chova, Luis; López Martínez, Agustín; Candel Torres, IgnacioTeaching entrepreneurship is an important mission of academic education. The digital age calls for digital skills of potential entrepreneurs. The potential of especially female entrepreneurs need to be exploited. To develop an ability to deal with entrepreneurial opportunities requires a transformation of didactics, pedagogy, and the university context. The EqualDigitalent initiative drafted and tested a master curriculum to foster entrepreneurship and digital skills in academic education under diversity aspects. Results of a four-step learning evaluation process are provided as well as improvement opportunities and learnings are derived. A distinct focus of this paper is to show comprehensive results and indications for possible adaptions of the overall master curriculum. For example, group projects increased students' ICT skills as well as their ability to work in heterogeneous work. Starting points for similar initiatives and future research directions are deduced.04B - Beitrag Konferenzschrift