Eisenbart, Barbara

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Barbara
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Barbara Eisenbart

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  • Publikation
    SMEs talk - startups walk. How startups can benefit from the use of a digital maturity model for SMEs as part of digital transformation?
    (Springer, 2024) Klotz, Patrick; Eisenbart, Barbara; Verkuil, Arie Hans [in: Start-up cultures in times of global crises. Sustainable and innovative approaches]
    While digital transformation has been widely implemented in large corporations, there is a big potential for startups and SMEs which are lacking behind in utilizing this opportunity. This paper aims to raise awareness among startups and SMEs about digital transformation by developing a digital maturity model adopted especially for international distributed work. The model serves as a framework for startups and SMEs to understand which dimensions influence and are important for digital transformation, and what specific questions are relevant for each of the dimensions.
    04A - Beitrag Sammelband