Hasler, Marina
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Marina Hasler
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Publikation Universities talk, students walk: promoting innovative sustainability projects(Emerald, 2020) Daub, Claus-Heinrich; Hasler, Marina; Verkuil, Arie Hans; Milow, UtaThe paper aims to describe an innovative approach of integrating sustainability into the structures and processes of a business school without creating resistance. The paper outlines aspects that need to be considered and steps that need to be taken to run a sustainable entrepreneurship competition supporting as many high-quality projects as possible. It describes the importance of developing an independent instrument that meets the specific needs of sustainable entrepreneurs in project planning. The sustainable innovation plan is explained.01A - Beitrag in wissenschaftlicher Zeitschrift