Jeive, Michael
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Jeive, Michael
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- PublikationPurchasing decision making of cosmetics: a comparative study between Swiss and Chinese consumers(Asia Business Research Corporation, 2020) Neves Gomes, Joana; Jeive, Michael; Lim, Leng Khim (Lynn) [in: Asian Journal of Business Research]Despite the rapid growth of the Chinese market since the initial opening up in 1978, a significant number of international consumer goods companies have struggled to find a firm and consistently profitable foothold in the market. This is often attributed to national cultural differences. Using projective technique for data collection, the research analysed female cosmetic consumers in China and in Switzerland, a market that Western manufacturers are familiar with. Due to significant regional differences within both countries, the study analysed consumers from Shanghai and Harbin, and the French and German-speaking areas of Switzerland. The study found out that there are large differences between the behaviour of consumers in Switzerland and China, but also within each country, particularly China. However, there are some similarities between the behaviour of consumers from Switzerland and Harbin. The findings provide a good insight for marketers wanting to enter or change their strategy in China or Switzerland, but particularly for Western manufacturers who are already present and familiar with the Swiss market and want to succeed in the Chinese market.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationWinning with Talent(08.11.2016) Jeive, MichaelEducation systems in China are being made ready for the next wave of economic development. What trends are transforming the future of work? How can businesses and educational institutions collaborate to prepare today's workforce for tomorrow's jobs?06 - Präsentation
- PublikationTrust Development in International Collaborations(11/2016) Jeive, MichaelThe paper sets out to investigate the development of trust in international collaboration activities through an analysis of the development of accepted behaviours and behavioural values on a micro-level.06 - Präsentation
- PublikationTrust Development in International Collaborations(07/2016) Jeive, Michael06 - Präsentation
- PublikationNegotiating Beyond an Essentialised Culture Model: The Use and Abuse of Cultural Distance Models in International Management Studies(IGI Global, 07/2016) Jeive, Michael [in: International Journal of Bias, Identities and Diversities in Education]The analysis of international negotiations at bachelor and master level appears dominated by a conception of national culture (Søderberg & Holden, 2002; Shenkar et al 2008), and applies cultural distance models widely and inappropriately. Few business encounters are actually national in nature, being rather encounters between individuals or small groups with developed cultural practices and behaviours. There is a parallel tendency for users to abuse the models by failing to recognise the impact of relative power and agency; by ignoring culture as construct; by eliding small and large cultures (Holliday 1999, 2011); and by falling into the so-called ecological fallacy (Robinson 1950; Hofstede, Bond & Luk, 1993). Within the dominant neo-liberal ideological context (Read, 2009) presented in much of the business and management literature, the “othering” (Devlin 2011b, 2015) of those perceived as being outside this narrowly defined norm is a constant danger. In effect, a narrow minority is often represented as the mainstream and the vast majority as varyingly exoticized others. The aim of the paper is to investigate the theoretical and practical problems inherent in the national culture distance dominated approach before reflecting on how an approach which focuses on specific communication instances can open a pathway to understanding culture formation and cultural challenges in a more nuanced way.01A - Beitrag in wissenschaftlicher Zeitschrift
- PublikationTrust Development in International Collaborations(2016) Jeive, MichaelThe paper sets out to investigate the development of trust in international collaboration activities through an analysis of the development of accepted behaviours and behavioural values on a micro-level. This paper will focus on collaborations between distinct organisations in the private and / or public sector who agree to collaborate in concrete projects for commercial gain or to deliver public goods. Such projects can be considered to have three broad stages. Firstly the initial negotiation phase where relationship building, joint investigation of the potential for the collaboration and then concrete proposals and finally negotiated agreements are developed.06 - Präsentation
- PublikationConflict resolution in companies and organisations constructive, socially acceptable, resource-efficient. The Olten Model of conflict analysis and conflict resolution(01.07.2012) Künzi, Sabine; Jeive, Michael99 - Sonstiges
- PublikationGender und Diversity an Hochschulen: Praxisbeispiele aus Deutschland, Grossbritannien und Norwegen und Empfehlungen zur Umsetzung(Fachhochschule Nordwestschweiz FHNW, 02/2012) Jeive, Michael; Meyerhofer, UrsulaEin vom Bundesamt für Berufsbildung und Technologie BBT gefördertes Projekt der Fachhochschule Nordwestschweiz FHNW in Kooperation mit weiteren Hochschulen05 - Forschungs- oder Arbeitsbericht
- PublikationWie kategorisch sind die Kategorien?(2012) Amstutz, Nathalie; Ursula Meyerhofer; Jeive, Michael [in: Diversity an Hochschulen]01 - Zeitschriftenartikel, Journalartikel oder Magazin
- PublikationGrossbritannien: Beyond Diversity, Equality? Diversity Management in UK Tertiary Education. Gender und Diversity an Hochschulen. Praxisbeispiele aus Deutschland, Grossbritannien und Norwegen und Empfehlungen zur Umsetzung in der Schweiz(2012) Jeive, Michael; Çetinkaya, Nee; Jeive, Michael; Meyerhofer, Ursula05 - Forschungs- oder Arbeitsbericht