Pavlova, Pavlina

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Pavlina Pavlova

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    Publication
    Empowering sustainability. A tailored support program for Swiss SMEs
    (Mondragon Unibertsitatea, 2024) Pavlova, Pavlina; Daub, Claus-Heinrich; Zuluaga, Dorleta Ibarra; Igartua Lopez, Juan Ignacio
    Small and medium-sized enterprises (SMEs) in Switzerland encounter significant challenges in integrating sustainability into their operations. Internal obstacles like a lack of orientation and limited resources, compounded by external factors such as the absence of tailored standards, hinder progress. This paper presents a support program by the University of Applied Sciences Northwest Switzerland (FHNW) and the Aargauische Kantonal Bank (AKB) aimed at catalysing sustainability efforts within SMEs. The program leverages research on the importance of committed top management and past pioneering activities to foster strategic sustainability and green innovation. It offers tailored interventions in strategic setting, knowledge sharing, communication, and partnerships. Utilizing customized questionnaires and expert coaching, SMEs formulate and implement sustainability strategies aligned with their goals. Workshops and storytelling enhance sustainability communication, while networking opportunities facilitate collaboration. Initial results show promising progress, particularly in strategic alignment and communication. Challenges remain in addressing environmental and climate issues. Continued long-term measurement and expanded support offerings hold promise for driving systemic shifts in SME sustainability performance. This paper provides insights into the effectiveness of tailored support mechanisms, paving the way for future initiatives to bolster sustainable practices in the SME sector.
    04B - Beitrag Konferenzschrift
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    Publication
    A practical recipe for open innovation for the circular economy
    (2023) Pavlova, Pavlina; Wyss, Ananda; von Kutzschenbach, Michael; Daub, Claus-Heinrich
    The article proposes a hybrid approach that combines various design methods to organize and deliver successful open innovation ideation workshops to prototype new circular products and services. Three case studies are presented, including two intra-company collaboration workshops and a creativity and interdisciplinary workshop for students. A well-defined workshop setup structure and tools used are presented to enable practitioners to run similar workshops. The challenges and solutions developed during the case study workshops are summarized, and funding and realization details are provided. The paper emphasizes that the workshops are just the first step towards realizing circular economy solutions and further support and resources are needed to bring the ideas to fruition.
    06 - Präsentation