Peter, Marc K.

Peter, Marc K.

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Marc K.

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Explaining the non-adoption of blockchain technology in global value chains: a micro-foundational perspective
(Springer, 2024) Hubenova, Tsvetelina Dimitrova; Lindeque, Johan Paul; Peter, Marc K.
The business potential of blockchain technology in global value chains (GVCs) includes the creation of permanent records of information, to facilitate specifications regulation, to mitigate risk using smart contracts and through full, transparent transaction traceability at reduced costs. Blockchain as a general-purpose technology (GPT) thus has the potential to increase the effectiveness and efficiency of value creation for firm specific advantages owned and/or controlled by multinational enterprises (MNE), yet adoption of blockchain is uneven. This study adopts a micro-foundational lens to explain the non-adoption of blockchain technology in multinational enterprises’ (MNE) global value chains (GVC), emphasizing the influence of the technology, organization and environment (TOE) influences on the technology acceptance (TAM) for blockchain, due to the impact on managers’ perception of blockchain's usefulness and ease of use. The empirical results are based on a multiple-case study research design, that collected interview data from supply chain managers in small, medium, and large-sized manufacturing MNEs that participate in global value chains that differ in their governance patterns. The results identified fifteen different drivers of the non-adoption of blockchain technology across the technological, organizational and external environments of the MNE. The results of the study allow a parsimonious model of blockchain technology non-adoption that is aligned with the digital technology adoption literature using a TOE–TAM approach.
01A - Beitrag in wissenschaftlicher Zeitschrift
The workplace of the future. The COVID-19 pandemic and working from home in Swiss small businesses
(Emerald, 2024) Peter, Marc K.; Würsch, Lucia; Neher, Alain; Lindeque, Johan Paul; Mändli Lerch, Karin
Abstract Purpose Micro and small enterprises (MSE) play a critical role in the Swiss economy but had no meaningfully adopted working from home (WFH) policy before the COVID-19 crisis. The timing of the study’s data collection allowed a unique assessment of Swiss MSEs’ adoption of WFH enabled by the adoption of digital technologies due to the first government-mandated COVID-19 lockdown. The study also set out to assess the permanence of any changes in the adoption of WFH by MSEs after initial government COVID-19 restrictions ended. Design/methodology/approach The study uses a threefold theoretical framework combining social, technical and spatial dimensions. Data were collected via telephone interviews. The utilised sampling frame included 153,000 small businesses with 4–49 employees, and the realised sample for the study was 503 interviews with MSE owners and managing directors (MDs). Findings The Swiss government’s COVID-19 crisis lockdown policies accelerated the digital transformation of work by employees in Swiss MSEs by increasing the number of employees WFH. However, the number of MSEs with WFH employees decreased after the first lockdown ended. Small business leadership is an important influence on the persistence of any increases in WFH. Originality/value The data collection uniquely captures the effects of externally driven digital transformation of work in small businesses by the adoption of WFH. The findings show that small businesses can rapidly learn new ways of working and support the claim that Swiss MSE MDs play a critical role in the adoption of WFH. They also confirm the importance of digital leadership and culture for realising the potential of WFH in small businesses.
01A - Beitrag in wissenschaftlicher Zeitschrift
FDI motives and city location preferences in the automotive and commercial banking industries
(Emerald, 2023) Danes, Dan; van Eijck, Patrick; Lindeque, Johan Paul; Meyer, Mona; Peter, Marc K.
Cities remain an understudied unit of analysis for understanding the motives of multinational enterprises’ (MNE) foreign direct investment (FDI), with subnational locations in International Business (IB) research to date predominantly captured via the phenomenon of agglomeration. As regional integration projects, such as the European Union and to a lesser degree NAFTA, increasingly reduce the importance of national institutional environments, this paper argues regional and subnational levels become more important for studying MNE location choice. A qualitative deductive bottom-up multiple-case study research design is adopted to study the city location choices and FDI motives of six automotive and six commercial banking companies. These purposefully sampled manufacturing and service MNEs have different home countries and regional orientations. Data on their foreign investments across the ex-tended Triad of Europe, North America and Asia-Pacific were collected for the time period of 2000-2021. Findings suggest that different classes of city tend to attract specific types of FDI and that these patterns might vary across sectors and be influenced by the regional strategic orientations of MNEs. Industry specific findings reveal the importance of related and support industries and partners in a city location for the automotive MNEs, while the commercial banks seek investment opportunities in cities that allow acquisition targets that have an attractive customer based and will improve their local market knowledge. The findings provide evidence in support of MNEs in manufacturing and service industries perceiving the attractiveness of three city types in different ways across the Triad regions.
01A - Beitrag in wissenschaftlicher Zeitschrift
Assessing the quality and impact of eHealth tools: systematic literature review and narrative synthesis
(JMIR Publications, 2023) Jacob, Christine; Lindeque, Johan Paul; Klein, Alexander; Ivory, Chris; Heuss, Sabina; Peter, Marc K.
Background: Technological advancements have opened the path for many technology providers to easily develop and introduce eHealth tools to the public. The use of these tools is increasingly recognized as a critical quality driver in health care; however, choosing a quality tool from the myriad of tools available for a specific health need does not come without challenges. Objective: This review aimed to systematically investigate the literature to understand the different approaches and criteria used to assess the quality and impact of eHealth tools by considering sociotechnical factors (from technical, social, and organizational perspectives). Methods: A structured search was completed following the participants, intervention, comparators, and outcomes framework. We searched the PubMed, Cochrane, Web of Science, Scopus, and ProQuest databases for studies published between January 2012 and January 2022 in English, which yielded 675 results, of which 40 (5.9%) studies met the inclusion criteria. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines and the Cochrane Handbook for Systematic Reviews of Interventions were followed to ensure a systematic process. Extracted data were analyzed using NVivo (QSR International), with a thematic analysis and narrative synthesis of emergent themes. Results: Similar measures from the different papers, frameworks, and initiatives were aggregated into 36 unique criteria grouped into 13 clusters. Using the sociotechnical approach, we classified the relevant criteria into technical, social, and organizational assessment criteria. Technical assessment criteria were grouped into 5 clusters: technical aspects, functionality, content, data management, and design. Social assessment criteria were grouped into 4 clusters: human centricity, health outcomes, visible popularity metrics, and social aspects. Organizational assessment criteria were grouped into 4 clusters: sustainability and scalability, health care organization, health care context, and developer. Conclusions: This review builds on the growing body of research that investigates the criteria used to assess the quality and impact of eHealth tools and highlights the complexity and challenges facing these initiatives. It demonstrates that there is no single framework that is used uniformly to assess the quality and impact of eHealth tools. It also highlights the need for a more comprehensive approach that balances the social, organizational, and technical assessment criteria in a way that reflects the complexity and interdependence of the health care ecosystem and is aligned with the factors affecting users’ adoption to ensure uptake and adherence in the long term.
01A - Beitrag in wissenschaftlicher Zeitschrift
Das Digital Marketing Toolkit: Eine Literaturübersicht zur Identifizierung von digitalen Marketingkanälen und -plattformen
(Springer, 2023) Peter, Marc K.; Dalla Vecchia, Martina; Dornberger, Rolf
Die digitale Transformation, die durch technologische Fortschritte und veränderte Kundenbedürfnisse vorangetrieben wird, stimuliert die Nutzung des digitalen Marketings. 11 % der Schweizer Unternehmen betrachten digitales Marketing als einen wichtigen Investitionsbereich im Rahmen ihrer Gesamtstrategie für die digitale Transformation, wobei mehr als ein Drittel der Schweizer Unternehmen derzeit in neue Vertriebs- und Marketinginstrumente investiert. Leider gibt es Umsetzungslücken zwischen Schweizer Klein- und Mittelunternehmen (KMU) und Großunternehmen (GU). Kurz gesagt, die KMU hinken den GU hinterher und nutzen im Allgemeinen deutlich weniger digitalen Marketing-Tools, -Kanäle und -Plattformen. Zu den Hindernissen, die KMU davon abhalten, mehr digitale Marketinginstrumente einzusetzen, gehören kulturelle Veränderungen, begrenzte Ressourcen/hohe Kosten, Technologie und Fachwissen. Ziel dieses Kapitels ist es, die Wissenslücke zu schließen und KMU auf der Grundlage einer Literaturübersicht einen Überblick über die wichtigsten digitalen Marketinginstrumente zu geben, um die Chancen der digitalen Technologie im Marketingbereich zu nutzen und den Abstand zu GU zu verringern. Bei der Literaturrecherche wurden neunzehn relevante Artikel ermittelt. Diese Artikel enthalten 162 Zitate von Tools, Kanälen, Plattformen und Methoden, die von KMU genutzt werden können, um die Wissenslücke zu schließen und so die Vorteile eines neuen, digitalen Marketingportfolios zu nutzen. Die vierundzwanzig individuellen digitalen Marketinginstrumente werden auf der Grundlage einer vergleichenden Analyse vorgestellt, wobei die elf am häufigsten zitierten Instrumente definiert und beschrieben werden. Es wurde Potenzial für die weitere Forschung identifiziert.
04A - Beitrag Sammelband
A sociotechnical framework to assess patient-facing eHealth tools. results of a modified Delphi process
(Nature, 2023) Jacob, Christine; Lindeque, Johan Paul; Müller, Roman; Klein, Alexander; Metcalfe, Thomas; Connolly, Samantha L.; Koerber, Florian; Maguire, Roma; Denis, Fabrice; Heuss, Sabina; Peter, Marc K.
Among the thousands of eHealth tools available, the vast majority do not get past pilot phases because they cannot prove value, and only a few have been systematically assessed. Although multiple eHealth assessment frameworks have been developed, these efforts face multiple challenges. This study aimed to address some of these challenges by validating and refining an initial list of 55 assessment criteria based on previous frameworks through a two-round modified Delphi process with in-between rounds of interviews. The expert panel (n = 57) included participants from 18 countries and 9 concerned parties. A consensus was reached on 46 criteria that were classified into foundational and contextual criteria. The 36 foundational criteria focus on evaluating the eHealth tool itself and were grouped into nine clusters: technical aspects, clinical utility and safety, usability and human centricity, functionality, content, data management, endorsement, maintenance, and developer. The 10 contextual criteria focus on evaluating the factors that vary depending on the context the tool is being evaluated for and were grouped into seven clusters: data-protection compliance, safety regulatory compliance, interoperability and data integration, cultural requirements, affordability, cost-benefit, and implementability. The classification of criteria into foundational and contextual helps us assess not only the quality of an isolated tool, but also its potential fit in a specific setting. Criteria subscales may be particularly relevant when determining the strengths and weaknesses of the tool being evaluated. This granularity enables different concerned parties to make informed decisions about which tools to consider according to their specific needs and priorities.
01A - Beitrag in wissenschaftlicher Zeitschrift
The digital transformation of Swiss small and medium-sized enterprises: insights from digital tool adoption
(Emerald, 2022) Kraft, Corin; Lindeque, Johan Paul; Peter, Marc K.
PurposeThe study explores the alignment of Swiss small and medium-sized enterprise (SME) managers' understanding of digital transformation, with evidence of digital tool adoption in managerial and operative work. This reveals opportunities for more fully realizing the potential of digital transformation for SMEs.Design/methodology/approachThis multiple-case study, with four theoretically sampled cases, analyzes data from the qualitative answers of 1,593 respondents to a survey of Swiss SMEs about digital transformation. The study draws on a convenience sample of Swiss SME managers.FindingsThe analysis shows little understanding of digital transformation as related to managerial work. However, there are two clear digital tool adoption patterns for managerial work: (1) workflow and workforce management and (2) work-flow and team management. Understandings of digital transformation and operative work focus on the (1) organization of operational work or (2) a combination of organization and changing the way people work. The digital tool adoption in operational work additionally focuses on the digital skills of operational employees.Research limitations/implicationsThe study is only able to identify patters of understanding of digital transformation and digital tool adoption in managerial and operative work. More research is needed to understand why these patterns are observed.Practical implicationsSME managers need to think far more carefully about aligning their vision for digital transformation and the digital tools they adopt in both managerial and operational work, but especially in managerial work.Originality/valueThis is the first empirical study of the digital transformation of Swiss SMEs and their digital tool adoption. Significant potential for alignment is revealed, suggesting potential performance gains are possible.
01A - Beitrag in wissenschaftlicher Zeitschrift
Digitale Transformation, Business Model Innovation und IT-Sicherheit. Veränderung als Chance für die kontinuierliche digitale Transformation nutzen
(Hochschule für Wirtschaft FHNW, 2022) Peter, Marc K.; Savoy, Valérie; Tonazzi, Mike; von Büren, Deborah; Rozumowski, Anna
Die digitale Transformation hat die Bedürfnisse, die Erwartungen und insbesondere das Verhalten der Menschen nachhaltig verändert. Um diesen Veränderungen gerecht zu werden, sind Unternehmen gefordert, ihre Strategien und Geschäftsmodelle auf die digitalen Bedürfnisse auszurichten und ihr Leistungsversprechen an den veränderten Markt anzupassen. Mit der digitalen Transformation und mit Business Innovationen können Unternehmen neue Geschäftspotenziale identifizieren, aufbauen und damit den eigenen Markterfolg stärken. Dabei gilt es, Mehrwerte für Kundinnen und Kunden zu schaffen und zeitgleich die eigene Wettbewerbsfähigkeit zu steigern. Doch Transformation und Business Model Innovation bedeuten mehr, als Produktneuheiten oder neue Dienstleistungen anzubieten. Es handelt sich um die Transformation von Geschäftsmodellen. Hier gilt es auch, die möglichen Gefahren des digitalen Zeitalters rund um das Thema IT-Sicherheit zu kennen und Konzepte zur Stärkung der IT-Infrastruktur aufzubauen.
05 - Forschungs- oder Arbeitsbericht
IT-Sicherheit für KMU. So navigieren Sie Ihr Unternehmen sicher durch Cyber-Turbulenzen
(Beobachter-Edition, 2021) Mayencourt, Nicolas; Peter, Marc K.
02 - Monographie
The social media monitoring process and its role in social media strategy development
(Springer, 2021) Zachlod, Cécile; Peter, Marc K.; Martínez-López, Francisco J.; López López, David
Social media marketing is an integral part of digital marketing. It requires a strategy, user generated content and technology applications. A review of the identified German literature unveiled eighteen social media strategy frameworks, of which only three included the component of social media monitoring. This is in contrast to the English literature, where social media monitoring is evidenced in a large literature review. The research analyses and describes the eighteen identified frameworks in the German literature, validates them against a generic social media strategy framework consisting of seven components/steps; and describes the underrepresented component of social media monitoring by suggesting a four-step process.
04B - Beitrag Konferenzschrift

Peter, Marc K.

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