Daub, Claus-Heinrich
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Basel im Spiegel seiner Bewohner, Besucher und Unternehmer
Globalisierung und veränderte Wettbewerbsbedingungen stellen neue Anforderungen an die Planungspolitik. Um das Produkt Basel auf dem Markt zu platzieren, bedarf es einer Stadtentwicklungspolitik, die gleichermassen die Attraktivität als Wohn- und Lebensraum, als Reisedestination und als Wirtschaftsstandort fördert. Stadtmarketing ist daher nicht nur als Werbemassnahme zur Anziehung von Touristen und Investoren zu verstehen, sondern als eine Stadtentwicklungspolitik, die sich am Markt, d.h. an den Interessen und Bedürfnissen aller Anspruchsgruppen orientiert und diese aktiv in eine gemeinsam getragene Vision der zukünftigen Stadt Basel einbindet. Grundlage hierfür bildet eine detaillierte Image- und Nachfrageanalyse.
Exploring Reasons for the Resistance to Sustainable Management within Non-Profit Organizations
The numerous empirical and conceptual studies that have been conducted over recent years concerning the social responsibility of enterprises and their contributions towards sustainable development have given very little consideration to non-profit organizations (NPOs). This is surprising, because NPOs are confronted with very similar challenges to profit-orientated enterprises regarding their evolution into sustainable organizations. This paper is a preliminary conceptual study and explores the question of why the corporate social responsibility, or corporate sustainability, of NPOs has to date been both neglected by research establishments and also extensively ignored by the NPOs during their day-to-day practical management. The example of church and pastoral institutions in Germany is used to demonstrate the extent to which they take account of ecological and social aspects in their management systems and processes and, thus, implement sustainable management within their day-to-day practice. The paper concludes with some proposals for further empirical and conceptual research projects, which are designed to analyze developments within NPOs with relation to the integration of sustainability into their management systems and processes.
Novartis: Demonstrating Leadership through Emissions Reductions
This chapter analyses the reasons for Novartiss voluntary commitment to significantly reduce its greenhouse gas emissions. It explores firstly the background to the corporate feeling of a moral imperative to reduce emissions. The wide range of internal measures taken to achieve the reduction target are then discussed, along with the challenges of implementing them in a decentralised firm. These internal measures include energy efficiency improvements, raising employees energy awareness and transitioning to a cleaner car fleet. As internal emission reductions are projected to be insufficient to achieve the target in the given time-frame, investments have also been made in external emission reduction projects. The chapter concludes that the implementation of the voluntary target may have increased shareholder value by lowering employee turnover, improving reputation, lowering exposure to future costs of carbon and lowering the cost of capital. Improvements in data capture systems are required to accurately quantify these effects.