2023, Gatziu Grivas, Stella, Imhof, Denis, Gachnang, Phillip, Soffer, Pnina, Ruiz, Marcela

Digital technologies enable new forms of value creation, value proposition, and value capturing for all kinds of organizations in all kinds of industries. Often, companies strive to digital transform and obtain consultancy services due to missing expert knowledge on how to approach the transformation. Interestingly, research shows that the consulting industry itself shows a high potential for a digital transformation, but platform-based consulting models and self-service consulting models are still underdeveloped. With this position paper, the authors propose an own approach on how to integrate human expert knowledge and machine learning in a novel hybrid artificial intelligence and platform-based consulting model, which not only offers the potential to transform the consultancy industry but also supports organizations in their transformation efforts. The authors take the area of digital leadership consulting to illustrate this.