von Kutzschenbach, Michael

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Michael
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von Kutzschenbach, Michael

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2013 - 20185
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Gerade angezeigt 1 - 5 von 5
  • Vorschaubild
    Publikation
    Using Feedback Systems Thinking to Explore Theories of Digital Business for Medtech Companies
    (Springer, 2018) von Kutzschenbach, Michael; Schmid, Alexander; Schoenenberger, Lukas; Dornberger, Rolf [in: Business Information Systems and Technology 4.0. New Trends in the Age of Digital Change]
    The rapid innovation of digital technologies poses a significant challenge to the healthcare sector. Digital technologies are transforming stakeholder relationships among established industry actors, including those of manufacturers, hospitals, and patients. To be ahead of competitors and to maintain profitability, medical device technology manufacturers (medtech companies) are urged to shift their business focus from product to customer excellence and thus invest in service offerings, focusing on the costs of alternative value delivery and patient outcomes. Such investments require a systemic and holistic understanding of how these changes in strategy affect the external and internal competitive environment. In this chapter, we propose the use of feedback systems thinking to explore the intended and unintended consequences of shifts in strategy, from sequential value chains to platform-oriented thinking. Taking the perspective of a medtech company in the value chain, we highlight challenges arising from hidden limits to growth that prevent the realization of intended achievements. Based on this, we develop hypotheses for the intended and unintended consequences of investing in digital service offerings. We conclude with a discussion of how systems thinking and modeling can support digital strategy development.
    04 - Beitrag Sammelband oder Konferenzschrift
  • Vorschaubild
    Publikation
    And Then a Miracle Occurs - Engaging the challenge of operationalizing theories of success in digital transformation
    (2017) von Kutzschenbach, Michael [in: Journal of Systemics, Cybernetics and Informatics]
    Digital transformation programs do not have an enviable track record of success. The technical potential of digital technologies is seemingly limitless but it must be grounded in a clear understanding of how the firm creates fundamental values.
    01 - Zeitschriftenartikel, Journalartikel oder Magazin
  • Vorschaubild
    Publikation
    Frischer (Fahrt-)Wind
    (Swiss Professional Media, 2016) von Kutzschenbach, Michael; Zhong, Jia [in: Unternehmer Zeitung]
    Die Autohersteller befinden sich in einer heissen Transformationsphase. Die Autos werden zunehmend intelligenter. Gleichzeitig eröffnen neue digitale Technologien unzählige Möglichkeiten für neue Geschäftsmodelle rund ums Auto. Fünf Experten aus der Automobilindustrie, der Forschung und dem Technologiesektor haben uns Einblicke in die Zukunft gewährt.
    01B - Beitrag in Magazin oder Zeitung
  • Vorschaubild
    Publikation
    Engaging Sustainability - A Multilevel Approach to Strategic Sustainability Challenges
    (20.06.2014) von Kutzschenbach, Michael; Brønn, Carl
    Sustainability challenges the limits of human decision making capability but managerial prescriptions and recommendations for sustainability are mostly based on simplifying disciplinary assumptions that reduce the complexity of the challenge that organizations face. This limits the effectiveness of organizational initiatives for change. A deeper appreciation of the problem context is required. When is coupled with a process-oriented problem structuring methodology and a learning-based approach to innovation, this can result in organizational strategies that are both more effective and that ensure organizational flourishing. This paper describes an engagement process that is based on three elements: an inquiry and structuring process based on Aristotelian causality, the use of systems thinking for analysis and communication, and an innovation process based on the logic of effectuation. Aristotelian causality is the foundation of the engagement process and links systems thinking and effectuation in a natural way. The organizations learning culture is shown to be a key element in the engagement process.
    04B - Beitrag Konferenzschrift
  • Vorschaubild
    Publikation
    Zukunftsfähige Organisationsentwicklung. Nachhaltig wirtschaften
    (Swiss Professional Media, 01.06.2013) von Kutzschenbach, Michael [in: Unternehmer Zeitung]
    Die Entwicklungen der letzten Jahrzehnte darunter die Weltwirtschaftskrise, die globale Erwärmung oder das Bevölkerungswachstum stellen bestehende Konzepte erfolgreichen Wirtschaftens auf die Probe. Ob und wie nachhaltiges Wirtschaften möglich ist, gehört zu den derzeit oft gestellten Fragen.
    01B - Beitrag in Magazin oder Zeitung