Verhoeven, Marcel
Lade...
E-Mail-Adresse
Geburtsdatum
Projekt
Organisationseinheiten
Berufsbeschreibung
Nachname
Verhoeven
Vorname
Marcel
Name
Marcel Verhoeven
5 Ergebnisse
Suchergebnisse
Gerade angezeigt 1 - 5 von 5
Publikation 04B - Beitrag KonferenzschriftPublikation Contrastive analysis of crisis communication in the DACH region and Scandinavia on the example of the Covid-19 pandemic(2023) Verhoeven, Marcel; Bomnüter, UdoProblem, research purpose and relevance to media management scholarship The study at hand discusses the following topics specified in the call #emmaLeeuwarden 2024: It outlines the quality of public and social media content addressing the societal and political challenges of the containment of the Covid-19 pandemic. The findings thus invite reflection on responsible leadership practices in media management by outlining contents, dissemination, and reception. The recent Covid-19 pandemic differed from other health emergencies due to its complexity and rapid evolvement and confronted public institutions worldwide with unprecedented challenges (Rubinelli et al., 2023). The scope and complexity are also reflected in the volume of research into a wide range of facets of communication on the pandemic. Research on the topical field ‘Covid-19 communication’ must be framed in a meaningful context that enables reflection, comparison, and interpretation of results. The importance of effective crisis communication is confirmed. Communication can help to reduce anxiety and confusion among people and can enhance trust between various publics and health authorities (Varghese et al., 2021). Similarly, communication is essential for evoking awareness at a targeted public (Cooks et al., 2022; Prochaska, 2020). Effective communication can prevent or reduce societally undesirable outcomes of misinformation. In this argumentation, the role of public media and thus of responsible media management in the dissemination of information attains (further) relevance. Research and analysis method A concise form of qualitative content analysis (Mayring, 2015) is deployed on empirical studies of facets of public communication on Covid-19. In addition, the procedure that includes inductive category development and deductive category application, is conducted regarding communication by various public (health) authorities and societal institutions. Results: Contextualizing crisis communication on Covid-19 in the DACH region and Scandinavia The consequences of the Covid-19 pandemic are widespread illness, death, economic disruption, and healthcare challenges. The course of the Covid-19 pandemic and the deployed containment policies are described in the global, European, supra-regional, and national context. The course of the pandemic in DACH countries and Scandinavia shows similarities as well as significant differences. The actors communicating during the pandemic can be charted as governmental institutions, experts, public health boards, media professionals, and other content creators, such as professed experts, and users generating online content. Other societal actors publicly discuss Covid-19 and containment. The channels of communication are traditional news media, online and social media. The social (socialization, orientation, integration) and political (monitoring, warning, forum, activation) functions of established (news) media has evoked the distribution of information regarded as legitimate by media gatekeepers, and mandated sources prevailed for a certain (initial) period. In times of crises and an unusually strong need for orientation, people turn to readily available and ‘fast’ news sources (Van Aelst et al., 2021). ‘Alternative’ news media for various commercial and/or ideological reasons distribute (mis-) information also from other sources. Social media can (after adaptation) disseminate information of all sources, whereby the (reconfigured) output of traditional media constitutes a large share. In general, the social media content on the Covid-19 pandemic is from a public health perspective regarded as ambivalent. Social media may be used to interact with a large and / or specific audience quickly and easily. However, authorities deploy mainly one-directional communication (Ding & Zhang, 2010). Moreover, misinformation is rampant (Kouzy et al., 2020), social media communication is negatively associated with support for healthy behaviours (Friemel & Geber, 2022) and provide an arena for political instrumentalization (Bolsen & Palm, 2022). Public authorities, institutions, organizations, associations, and panels mandated with containment of the pandemic inform to reach a variety of timely and situation-based goals by providing content. In contrast, many studies point at the salience of misinformation (Dhawan et al., 2021; Gisondi et al., 2022 ; Kricorian et al., 2022; Kim & Tandoc, 2022; Pierri et al., 2022; Seo & Faris, 2021; Song et al, 2021). Meta-analyses by de Saint Laurent et al. (2022) and Skafle et al. (2022) show that this problem is widespread, but misinformation can vary depending on the country, region, or even local community (Leuker et al., 2022). The reception of communicated information on COVID-19 containment can vary significantly among individuals and communities. People process and respond to information based on their cognitive, emotional, and sociocultural factors (Barello et al., 2021; Paakkari & Okan, 2020; Seng et al., 2023). The platform of the emma 2024 conference offers the welcome opportunity of an expert discussion on further elements of a contextualization of communication on Covid-19.06 - PräsentationPublikation Covid-19 Vaccination in Switzerland: Information and Disinformation in Social Media(Fachhochschule Nordwestschweiz FHNW, 2021) Verhoeven, Marcel; Zachlod, Cécile; Schibli, OlgaIn a project in cooperation with the Swiss Federal Office of Public Health (FOPH/BAG), from July 1 to December 31, 2021, information and disinformation on (vaccination and containment of) Covid-19 in social media contributions were investigated. The data consist of Switzerland-related social media contributions of private users on Covid-19. For the data retrieval a sophisticated monitoring tool (Ubermetrics) was deployed. The analysis method consisted in a first step of tool-based semi-automatic analysis of over 30'000 social media contributions. In a second step, to verify and enhance the results, qualitative content analysis was deployed to a representative sample of 2'000 social media contributions. In summary, on a monthly basis the findings of the pilot project point at a majority (57%) of social media posts that is not (entirely) conducive to vaccination or containment of the pandemic, and a volatile, but always substantial share of mis-/disinformation (50%) on Covid-19-related issues. The misinformation pertains to vaccination efficacy and side effects, but also to vaccination and containment of the pandemic as political repression, threats to individual and collective ‘freedom’. In addition, vaccination and containment of the pandemic are embedded in various types conspiracies. Furthermore, a strongly negative reputation of the transparency, competence, and social responsibility of (health) authorities, a controversial reputation of vaccination, as well as an underwhelming adoption of the key messages of authorities are in evidence.05 - Forschungs- oder ArbeitsberichtPublikation Ursula Ganz-Blättler. “Signs of time: Cumulative narrative in broadcast television fiction.” Wien, Zürich: LIT, 2018, pp. 352. ISBN 978-3-643-80273-6(Hauptbibliothek Open Publishing Environment, 2020) Verhoeven, Marcel01A - Beitrag in wissenschaftlicher ZeitschriftPublikation Societal relevance as success factor of TV series. the creators’ perception(Universität Zürich, 2019) Verhoeven, Marcel; Siegert, Gabriele; von Rimscha, Bjørn11 - Studentische Arbeit